3-phase tracklighting in the Oldenzaal Classics showroom

Oldenzaal Classics chooses focus and flexibility with track lighting in the showroom

A showroom should exude tranquility and atmosphere. Visitors want to be able to view the cars properly, discover details, and truly experience the lines of a classic. At Oldenzaal Classics, that was precisely the starting point. The desire was for a bright, serene showroom where every car gets the attention it deserves, without the space feeling busy or cluttered.

What was needed

The showroom features carefully selected classic cars and youngtimers, with a strong focus on classic BMWs. Each model has its own character: glossy paintwork, sharp body lines, distinctive wheels, and luxurious interiors.

With cars like these, details play a major role. Reflections in the paintwork, the shape of the body, and the interior finish only truly come into their own when the lighting is right.Therefore, there was a need for lighting that not only provides sufficient ambient light, but can also place targeted accents on the cars.

In addition, the lighting had to be flexible, so that the showroom can be easily adjusted when the arrangement of the cars changes.

Tailored advice for the showroom

Together with Oldenzaal Classics, we looked at the layout of the showroom and the presentation of the vehicles. Where are the eye-catchers located, how do visitors move through the space, and where should the light best highlight the cars?

Based on this, a lighting plan was created that provides calm ambient lighting, combined with targeted accents on the cars. This keeps the showroom well-organized, while still giving every classic the attention it deserves.

Why track lighting is the right choice

For the Oldenzaal Classics showroom, track lighting with adjustable spots was chosen. This system offers great flexibility, which is ideal for a showroom where the layout changes regularly.

The spots can be easily moved and directed, ensuring that every car is highlighted in just the right way. If a new classic arrives or the positioning of the vehicles changes, the lighting can be adjusted effortlessly.

This way, the presentation always aligns with the cars that are the focal point at any given moment.

The effect in the showroom

Thanks to the new lighting, the showroom looks more serene and sleek. Cars stand out better, reflections in the paintwork are subtly visible, and details such as rims, lines, and interiors catch the eye more.

As a result, visitors experience more focus on the vehicles themselves. This creates a showroom where classics are not just viewed, but truly experienced.

Curious about what lighting can do for your showroom?

Every showroom requires a tailored approach. With a well-designed lighting plan, you can highlight products, vehicles, or presentations precisely so they look their absolute best.

We are happy to help you find a solution that fits your space, brand image, and presentation style.